Webusaiti yapamwamba kwambiri ndi tsamba la webusayiti lomwe limakwaniritsa izi: Mawonekedwe amakono ogwirizana ndi Chithunzi cha Brand, Njira Zatsopano zatsamba lawebusayiti zimasinthidwa pafupipafupi, Njira yabwino yotetezera chitetezo ndi Zosunga Zodziwikiratu, miyezo ya SEO komanso yokonzekera kampeni. zosowa za owerenga.

Mukuwona: Njira 24 zapamwamba zatsamba lawebusayiti mu 2022

Kodi tsamba lawebusayiti lapamwamba kwambiri ndi chiyani?

“Webusayiti yapamwamba kwambiri” ndi lingaliro losamveka bwino lomwe kasitomala aliyense amafunikira wopanga webusayiti ndi wopanga mapulogalamu kuti agwiritse ntchito. Ndiyeno, makasitomala adzalandira malonjezo akuti webusaitiyi idzakhala muyeso wa SEO, webusaitiyi ili ndi mawonekedwe ogwiritsira ntchito mafoni, webusaitiyi ndi yosavuta kugwiritsa ntchito … Koma kodi ndizokwanira?

Ndi luso lomanga ndi kukonza mawebusayiti opitilira 100, kugwiritsa ntchito ndikuyendetsa Digital Marketing pafupifupi theka la iwo, magmareport.net yasonkhanitsa. Zofunikira za 24 za tsamba lawebusayiti yapamwamba kwambiri Kuti tiyankhe funso “Kodi webusaiti yapamwamba ndi chiyani?”. Tipitilizabe kusinthira zina ndi zina nthawi ndi nthawi komanso malingaliro a ogwiritsa ntchito.

Tikuwonanso kuti izi ndizoyenera kwambiri pamasamba abizinesi, omwe amapereka chidziwitso chofunikira komanso kulumikizana. Ponena za mawebusayiti apadera monga E-commerce, WebApp, Streaming … kuchuluka kwazomwe ziyenera kukhala zaukadaulo kwambiri.

Zofunikira za Chiyankhulo

Kupanga molingana ndi mtundu wamakampani

Webusaiti ndi nkhope ya mtundu pa intaneti, kotero popanga tsamba la webusayiti, muyenera kuphatikiza zolemba zamtundu (zomwe nthawi zambiri zimatchedwa Key Visual). Zina mwazinthu zofunikira zomwe muyenera kuziganizira ndi izi:

Logo.Color seti, kuphatikiza mtundu woyambirira ndi mitundu yachiwiri

Mukamapanga tsamba la webusayiti, muyeneranso kulabadira lingaliro la “pamwamba pa khola”, mwachitsanzo, gawo la webusayiti lomwe limawonekera pomwe tsamba likudzaza ndipo silinapukutu. Gawoli liyenera kuwunikira chithunzi chamtundu.

Ma templates ambiri owonetsera tsamba ndi oyenera mitundu yamtundu ndi katundu

UX/UI yamakono

UX imayimira User eXperience, kutanthauza chidziwitso cha ogwiritsa ntchito. Muyenera kulabadira zizolowezi ndi malingaliro a wogwiritsa ntchito popanga tsamba lawebusayiti. Mwachitsanzo, ogwiritsa ntchito amawerenga kuchokera kumanzere kupita kumanja, kuchokera pamwamba mpaka pansi, kotero masanjidwe wamba ndi chidziwitso kumanzere ndi mabatani kumanja.

UI imayimira User Interface, kutanthauza mawonekedwe a ogwiritsa ntchito. Kuwonjezera pa kutsatira chizindikiro cha chizindikiro, muyeneranso kumvetsera mfundo zomwe zimayimira “zokongola” monga momwe amafotokozera ogwiritsa ntchito webusaitiyi. Mwachitsanzo, onjezani zotsatirazi.

Kuyankha mawonekedwe

Mawonekedwe omvera amatanthauza kuti tsamba lanu litha kuwoneka bwino pamawonekedwe osiyanasiyana, nthawi zambiri amagawidwa m’magulu atatu: Desktop, Tablet ndi Mobile. Momwe, Desktop ndi Mobile ndi mitundu iwiri yomwe imakhala ndi 92% ya kuchuluka kwa zida zomwe zimagwiritsidwa ntchito.

Kupanga mawonekedwe omvera kumafuna gulu la opanga mawebusayiti ndi opanga mapulogalamu kuti azilumikizana bwino wina ndi mnzake, kutsatira miyezo ya uinjiniya wa webusayiti.

Zokopa, zokopa maso

Mawebusaiti sayenera kukhala ndi gawo lokongola la “mawonekedwe”, komanso ayenera kuyanjana ndi ogwiritsa ntchito. Njira zatsopano zopangira mawebusayiti zimakhala ndi zotsatira zosavuta koma zogwira mtima pakusunga maso a owerenga.

Tsamba logwiritsa ntchito Parallax effect

Zoyenera Kupanga Mawebusayiti

Gwiritsani ntchito mitundu yatsopano yaukadaulo

Ngati mukugwiritsa ntchito Smartphone, kukweza makina ogwiritsira ntchito ndi mapulogalamu kudzakuthandizani kuti mugwiritse ntchito zatsopano komanso zabwino kwambiri. Kwa mawebusayiti apamwamba, nawonso, kugwiritsa ntchito mitundu yatsopano yaukadaulo kumathandizira kuti tsamba lawebusayiti lizigwira ntchito bwino, losavuta komanso lotetezeka.

Konzani www ndi osakhala www

Webusaiti iyenera kukhala ndi 1 yokha mwa 2 mitundu www kapena yosakhala www. Ndi magmareport.net timasankha ie osakhala www, ndipo mukadina idzatumizidwa ku non-www.

Kukonza cholakwikachi kumathandizira kuti tsamba lanu lisakhale ndi zolakwika zobwereza ndi Google, imodzi mwazinthu zofunika kwambiri kuti tsamba lawebusayiti likhale SEO.

HTTPS

Kugwiritsa ntchito HTTPS yokhala ndi protocol ya SSL kumapangitsa tsamba lanu kukhala lotetezeka kwambiri. Ngakhale kusawonetsa mawu oti “Non Secure” kumathandizanso tsamba lanu kukhala lodziwika bwino kwa ogwiritsa ntchito.

Webusayiti yomwe ilibe HTTPS

Kuti musinthe protocol ya HTTPS, muyenera kulumikizana ndi omwe akukuthandizani kuti akuthandizireni.

Ikhoza kuwonjezeredwa pakapita nthawi

Dziko laukadaulo likusintha mwachangu kwambiri, zatsopano zambiri zidzasinthidwa mtsogolo. Webusaiti yanu iyeneranso kukhala yokonzeka kukwezedwa. Ndi CMS yotchuka ngati WordPress, mutha kusintha mosavuta kumitundu yaposachedwa mtsogolo.

Pakalipano, makasitomala ambiri omwe akugwiritsa ntchito phukusi la utumiki wa webmaster magmareport.net adzasinthidwa nthawi zonse za nsanja ya WordPress, Mitu, Mapulagini ndi njira zamakono zotetezera.

Zoyenera Kusunga Chinsinsi

Anti Brute Force

Brute Force ndi njira yachidule yowukira kuti mudziwe dzina lolowera ndi mawu achinsinsi patsamba. Obera amatha kugwiritsa ntchito mphamvu yamwezi pamwezi kuukira mwakachetechete tsamba lanu. Chifukwa chake, muyenera kukhala ndi mayankho ngati:

Musagwiritse ntchito ‘admin’ ngati dzina lolowera Mawu achinsinsi ovuta: zilembo zosachepera 8 zokhala ndi zilembo zazikuluzikulu, zilembo zapadera ndi manambala Kuletsa IP ngati lolowera molakwika.

Onani kusintha kwa fayilo

Tsambali likangoyamba kugwira ntchito, mafayilo ambiri amtundu wa gwero sadzasinthidwa, pokhapokha ngati gulu laukadaulo likusintha mwachindunji. Chifukwa chake, ngati mafayilo amtundu wa gwero asintha mwadzidzidzi, ndizotheka kuti tsamba lanu likuwonongeka.

Chifukwa chake, muyenera kukhazikitsa mapulogalamu omwe amayang’anira kusintha kwa mafayilo kuti mudziwe kuopsa kwake ndipo nthawi zonse mumakhala ndi makina osunga zobwezeretsera.

Dongosolo limazindikira mafayilo achilendo mu code source

Nthawi zonse zosunga zobwezeretsera zokha

Kusunga uku nthawi zambiri kumanyalanyazidwa, koma tsamba likakhala ndi zovuta, ndikofunikira kwambiri. Pali mawebusayiti ambiri ofunikira, SEO yabwino koma yotayika chifukwa chosasunga.

Zosunga zobwezeretsera zokha ndizomwe zimafunikira pa magmareport.net pamawebusayiti a kasitomala. Kuti tiwongolere bwino, timasunga zosunga zobwezeretsera patsamba lathu ndi mapulagini komanso pakuchititsa. Nthawi zonse tsambalo likakhala ndi zovuta zaukadaulo kapena kugwiritsa ntchito molakwika, mutha kubwezeretsa tsambalo kuti likhale labwino kwambiri.

Kukonzanitsa tsamba lotsegula

Kuthamanga kwa tsamba pansi pa masekondi asanu

Mawebusaiti omwe ali ndi liwiro lotsitsa mwachangu amakwaniritsa zolinga ziwiri: osapangitsa ogwiritsa ntchito kudikirira (ngakhale kuwona tsambalo ngati “pro”) komanso kugwiritsa ntchito ma bandwidth ochepa a seva. Kuthamanga kwa tsamba kumatengera zinthu zambiri, zofunika kwambiri zomwe ndi zithunzi zochepa, makanema “aakulu”, khodi yotsamira patsamba, ndi tsamba losungidwa pa kasitomala.

magmareport.net ndi 355KB yokha ndipo imadzaza mu 2.9s!

Konzani kukula kwa chithunzi

Zithunzi ndiye chida choyamba chomwe chimachepetsa tsamba lawebusayiti. Kuti tsamba lanu lilowetse pansi pa 5s, tsamba lanu liyenera kukhala lochepera 3MB. Komabe, m’mawebusayiti ambiri okhathamiritsa a magmareport.net, chithunzicho sichimachepetsedwa kukula chikakwezedwa, zomwe zimapangitsa tsambalo kukhala lolemera kwambiri.

Konzani ndikuthandizira SEO

Pezani Google Indexed

Ichi ndiye chinthu chofunikira kwambiri kuti tsamba lanu liwonekere pa Google. Pali milandu iwiri pomwe tsamba lawebusayiti silinalembedwe ndi Google: wopanga mapulogalamu “ayiwala” kuyimitsa mawonekedwe otsekereza a Google bot pomwe akukonza, kapena tsamba lanu limalangidwa ndi Google chifukwa chophwanya ma algorithms monga Panda, Penguin …

Zodzaza ndi ma tag a SEO

Miyezo ya SEO ndi imodzi mwazofunikira pamasamba apamwamba kwambiri masiku ano, komanso muyezo wovomerezeka wa magmareport.net. Mawebusayiti onse opangidwa pa magmareport.net ayenera kuyesedwa kuchokera ku zida zoyezera padziko lonse lapansi monga Website Auditor yolembedwa ndi SEO Power Suite, Screaming Frog.

Pali ntchito yothandizira kukhathamiritsa kwa zinthu

Kuti webusaitiyi ikhale yoyamikiridwa kwambiri ndi Google, kuwonjezera pa zovuta zamakono, khalidwe lazolembazo liyeneranso kusamalidwa bwino. Kuphatikiza pa ma tag oyambira monga Mutu, Kufotokozera kwa Meta, Mutu, tsambalo liyenera kukhala ndi ntchito zowonjezera zomwe zimathandizira cheke chachinsinsi cha mawu osakira, cheke chobwerezabwereza mawu, kusaka kovomerezeka, cheke cholumikizira / chotuluka …

Makamaka ngati woyang’anira zinthu za webiste alibe chidziwitso chochuluka chokhudza SEO, ntchito zothandizira kukhathamiritsa kwazomwe zimapangitsa kuti manejala azitsatira mfundo za Google mosavuta.

Pali fomu yolembera imelo

Kwa madera amalonda omwe amafunika kusinthanitsa ndi kuthandizira makasitomala kwambiri monga Sukulu, Malo Ophunzitsira, B2B, ndi zina zotero, imelo ndi imodzi mwa njira zoyankhulirana zogwira mtima komanso zotsika mtengo.

Tsamba lanu liyenera kulimbikitsa alendo kuti asiye imelo, mwina potsitsa chikalata, kutsitsa mawu, kapena kulola kuyesa. Pambuyo pake, mutha kugwiritsa ntchito Email Marketing kapena Marketing Automation software kuti mupitirize kusamalira makasitomala omwe angakhalepo (Otsogolera), kuyambitsa kufunikira kochuluka kuti akhale Makasitomala (Makasitomala).

Ili ndi ntchito yothandizira kulumikizana mwachangu

Nthawi zonse makasitomala akafuna kukuthandizani, amatha kuchita izi nthawi yomweyo osasaka. Choncho, muyenera kuyika nambala ya foni pamwamba, pakati ndi pansi pa webusaitiyi kuti owonerera aziwona mosavuta. Komanso, muyenera kukhala ndi batani lolumikizana lomwe likuyandama kuzungulira tsamba lanu lomwe angagwiritse ntchito nthawi iliyonse.

Kuphatikiza apo, ndikofunikira kukhala ndi njira zosiyanasiyana zoyankhulirana kuti zikwaniritse zizolowezi ndi zosowa za wowonera. Mwachitsanzo, zikafunika mwachangu, owonera amatha kuyimba nthawi yomweyo, koma ngati sizili zofulumira ndipo akufuna kuyankhula zambiri, angafune kugwiritsa ntchito Facebook Messenger, Zalo kapena Viber.

Onetsani bwino mukagawana pa Facebook, Instagram

Tsamba lanu silimangokhalira lokha, komanso likupitilizabe kutchuka pa Social Networks monga Facebook, Instagram. Chifukwa chake, popanga mapulogalamu, tsamba lawebusayiti liyenera kukonzedwa bwino, zithunzi, ndi mafotokozedwe kuti pogawana nawo pamasamba ochezera, zambiri zisatayike.

Ikani Google Analytics

Google Analytics ndi chida cha Google chotsata obwera patsamba, chomwe chimakhala chothandiza kwambiri mukafuna kudziwa momwe alendo anu amachitira. Ngati mukuchita Digital Marketing, ndiye kuti Google Analytics ndiyofunika.

Ma metric ofunikira omwe mungatsatire:

Gawo: kuchuluka kwa magawo pa webusayiti.Nthawi ya Gawo: nthawi yoyendera gawo lililonse.Mlingo Wokwera: kuchuluka kwapang’onopang’ono Tsamba Lapamwamba: masamba omwe amawonedwa kwambiriChannel: njira zomwe zimabweretsa owerenga patsamba lanu.

Ikani Google Search Console

Google Search Console ndi chida chinanso chochokera ku Google, chowunikira momwe tsamba lanu likugwirira ntchito pa Google Search. Ichi ndi chida chothandiza kwambiri mukafuna kukonza tsamba lanu pa Google mukakhala ndi zambiri monga:

Funso: funso lomwe wogwiritsa amasankha mukusakasaka Dinani: kuchuluka kwa ogwiritsa ntchito omwe akudina patsamba lanu Chidziwitso: kuchuluka kwa zomwe tsamba lanu lidawona CTR: Dinani-kupyolera mulingoPostion: udindo pa GoogleCrawl: nkhani zokhudzana ndi kusanja zomwe zili patsamba

Zokonda pa Heatmap

Heatmap ndi chida chomwe chimatsata zochitika za ogwiritsa ntchito patsamba linalake. Heatmap ndiyothandiza makamaka mukafuna kupanga tsamba lawebusayiti lomwe limapanga matembenuzidwe apamwamba. Ndiye, batani lili kuti, fomu yolembera zambiri ili kuti. Heatmap ikuthandizani ndi chidziwitso kuti mukwaniritse bwino.

Zida zina zomwe zimagwiritsidwa ntchito kwambiri ndi mapu otentha: Hotjar, CrazyEgg, Yandex Metrica.

Nthawi zonse khalani ndi zinthu zothandiza kwa owerenga

Webusaiti si chinthu chanthawi imodzi. Webusaiti yapamwamba imakhala ndi zinthu zapamwamba kwambiri. Kukonzanso zinthu zothandiza kwa owerenga nthawi zonse ndikofunikira.

Mukufuna kukhala ndi tsamba lanu labwino kwambiri?

Mutawerenga mulingo wa 24 wa magmareport.net, chonde onani tsamba lanu kuti muwone kuti ndi njira zingati zomwe zakwaniritsidwa? Ngati tsamba lanu likukwaniritsa zofunikira za 20 ndipo silipanga zolakwika zilizonse, zikomo! Webusaiti yanu ili ndi khalidwe lokwanira kuti ligonjetse owerenga ndi malonda.

Onaninso: Kodi mwana wa bilionea Pham Nhat Vuong ndi ndani? Mwana wa Billionaire Pham Nhat Vuong

Ngati mukufuna kuwona katswiri kuti aunike tsamba lanu, kapena mukufuna kuti likhale labwino, musazengereze kutilankhula nafe. Gulu laukadaulo la magmareport.net likhala ndi zowunika zolondola ndi chithandizo chokuthandizani kuti muchite bwino.